The healthy financial standing of the small and medium business has, by far, been shaped by the history of e commerce. Considering the fact that SMEs (small and medium sized enterprises) are mostly a one-man show or a family affair, e commerce has paved the way for market penetration, financial advancement and the general e commerce business of small enterprises. It has given them a competitive edge over their larger counterparts by offering them a place in the 24 hour 7 days a week e commerce. Small businesses make up a majority of businesses in the developed nations as well as in the whole wide world and it would be to the detriment of e commerce to ignore their contribution to the electronic transactions.
Their products and services are diverse and of good quality. However, since sales promotions, campaigns and advertisements would be too expensive, then the cheap, convenient, and readily available e commerce comes in. It is only a click away and you get to link up with the global market where you showcase your products then sit back and watch as orders flood in. as a small business operator, once you log in to an e commerce service provider, you get linked up with online product advertisers and promoters who work on a commission basis. These are the companies or individuals who convince the global market out there electronically to buy your products, online of course.
The history of e commerce has worked to create the moderating effects in family businesses where the small businesses are given an equal chance with the big companies to showcase their products. The history of e commerce is a kind of a fulcrum that seeks to bring at par all businesses giving them equal opportunity to tap into the potential global market. E commerce offers the SMEs the opportunities of market exploration in order to enable them strategize on their next financial step. Advice is offered freely by different e commerce website. E commerce avails strategy, moderating effects and orientation top successful small businesses.
Cheap and operational websites are made easily available. In developed nations, people are quitting well paying white and blue-collar jobs to venture into e commerce. No one has ever looked back. Bearing in mind that the world has over 2 billion spenders who are internet users and who can be convinced into buying an online products, then e commerce is the link. It caters to the promotional and advertisement of products from people f all walks of life. Software products, travel agencies and other small business are connected into the larger global market of e commerce. Transactions are instantaneous, efficient and the booming cell phone consumption is a plus for the small businesses.
Certain e commerce software can be downloaded to cell phones. Bearing in mind the more than four billion cell phones users we have in the world today, the small businesses are keen on tapping in to this unexploited potential. Electronic message will reach the customer and immediately, an order placed. Such e commerce marketing strategies are changing lives positively as well as improving the economic health of nations. So far, the existence of the small business, since the time of industrial revolution and cottage industries, has been positively affected by the consistent growth in the history of e commerce.
Note that with emergence of e commerce the running of small businesses was hugely changed with the history of e commerce’s unending evolution, the small businesses have kept evolving too and changing small businesses for the better.